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Hair extensions in New York: $1.40 per lead in one of the toughest markets

How Bella Pro Hair brings clients to Bohdana’s Salon in New York, New York, USA with Facebook and Instagram ads.

USANew YorkHair extensions
Bohdana’s Salon — hair extensions ad creative 1, New York
147leads in 7 days
$203ad spend
$1.40cost per lead
~12high-ticket clients a month

Results

147 leads in 7 days with $203 in ad spend — only $1.40 per lead, despite high competition in this niche.

On March 28 alone: 27 leads for $31.15, a cost per lead of $1.15. The salon gets around 12 high-ticket clients a month.

Get results like this@hair_bohdana_nyc

Proof, in order

Screenshots from the work chat with the salon owner and from Meta Ads Manager. Tap any screenshot to open it full size.

Bohdana’s Salon — screenshot 1 of 31/3
Bohdana’s Salon — screenshot 2 of 32/3
Bohdana’s Salon — screenshot 3 of 33/3

How we work with salons

01 · Day 1

20-minute call

We look at the salon, the services that bring the most profit and the city.

02 · Days 2–10

Launch

We prepare the Instagram profile, research competitors and build the campaign and creatives.

03 · Every day

Leads in DMs

Real clients in the area message the salon. The owner or the AI bot handles the conversations.

More case studies

All case studies
Studio by Svetlana — ad creative, Los Angeles Los Angeles, USA · Hair extensions 283 leads $912 budget, $10,000 net profit a month View the case Master Irina — ad creative, San Diego San Diego, USA · Hair extensions $2.82 per lead, 14 leads a day View the case Julia Beauty — ad creative, San Diego San Diego, USA · Hair extensions 15–20 clients a month on $30/day View the case Anna’s studio — ad creative, Vaughan Vaughan, Canada · Hair extensions 250 bookings in a year View the case
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