Short answer: most salons we work with spend $20–40 a day on Facebook and Instagram ads, which is about $600–1,200 a month. The ad budget is paid to Meta directly from your card. Our fee is separate.

The first part is the ad budget. It goes to Meta and buys the impressions that bring people to your Instagram DMs. You keep full control of it: we set up the ad account with you and connect your card through remote access, and we never ask for your card details or for access to your personal Facebook.

The second part is management. With us the first month costs $400–600. It covers the strategy, creatives, setup, ads management and reports. From the second month it is $700 a month, renewed every 30 days, with no long contract. The AI Smart Bot that answers DMs costs $30 for a trial week and $225 a month after that.

Start from the price of your service and your free hours. A salon with $300 nanoplastia appointments needs only a few bookings a week to cover the budget. A stylist with one chair and two free days a week does not need $40 a day, because the extra messages will have nowhere to go.

The budget is also easy to change. In San Diego, stylist Irina started at $20 a day and moved to $30 when she saw the leads; at $30 she was getting several new clients every day.

Raise the budget when you are close to fully booked on the current one and you have staff or hours to take more clients. The Burbank keratin center reached that point after about six months and is now scaling to a second Instagram page with additional services.

On a free 20-minute call we look at your prices, your city and your free hours and suggest a starting budget.