A salon owner usually asks two questions before running ads: how much do I need to spend, and what will one client cost me. Below are the numbers from 12 salons we run ads for. All of them are taken from their ad accounts; screenshots are on each case page.

Most of our salons spend between $20 and $40 a day on Meta ads. The ad budget is paid directly to Meta and is separate from our fee. Here is what that range looks like in practice:

A lead here is a person who writes to the salon in Instagram DMs after seeing the ad. These are the averages from the accounts:

New York is one of the most competitive markets, and it still came out cheapest. Price per lead depends less on the city than on the offer, the creative and how fast the salon answers.

Leads are not bookings. The numbers that matter to the owner come later:

The Los Angeles extensions studio reached $10,000 net profit a month on a $912 ad budget. Counting the admin, the ad budget and our fee, the ads paid off about five times.

The Orlando nanoplastia studio spent $664 and got 11 paying clients with an average ticket of $300–350, about $3,575 in revenue in 18 days.

The Los Angeles laser salon booked 27 appointments in the first month. Laser and endosphere clients usually buy packages of 10–12 sessions, so each of those bookings turns into repeat visits.

Leads usually start within 24 hours after the ads go live. If an ad does not work, we see it in about two days and replace it rather than waiting weeks for the algorithm to "learn".

Want to know what these numbers would look like in your city? Book a free 20-minute call and we will walk you through the closest case.